QR code marketing agency

What are QR codes?

A QR code is a two-dimensional barcode, capable of holding text and more importantly, links, to mobile web services.

QR stands for quick response, because they provide a fast way to access online information, simply by pointing a smartphone at them.

This has amazing potential for businesses to reach a mobile audience.

Despite the widespread use of touch screens and QWERTY keyboards on today’s smartphones, trying to type on them when you’re out and about can still be fiddly. The QR code removes that inconvenience and makes accessing mobile content, fast, fun and full of opportunities.

Video: QR codes can link directly to video content from a print ad.
Social: Links to social networks mean you can engage there and then
Two-way: As well as displaying information, you can send it too.
Dynamic: Information behind a code can be constantly changing

A QR code links a magazine article to a software download.

More about QR codes

A QR code is a two-dimensional barcode that can hold more data than a conventional bar code.

A 2-D or matrix barcode can hold much more than just the numbers stored in the barcode we see on our groceries.

For example, they are mostly used for storing website URLs.

A scanner app on your smartphone decodes the glyph and, if it is a URL, switches to a browser and loads the web page.

QR codes can also store meta data to send text messages and initiate phone calls. They can also store contact data to import into your mobile from, say, a business card.

Cameraphones require no special hardware, just an app, and many freely available from app stores such as Apple iTunes and Android Marketplace. There are also versions available for Blackberry, Symbian and Palm as well as Windows Mobile and desktop.

There are several levels of QR code, depending on the quantity of data they can hold and their ability to withstand damage.

QR codes only hold target data. For example a website URL may have constantly changing content, but the code can remain the same.

The QR can link to any website, so it is easy to use them to collect data as well as distribute it.

Our services

If you want to know how you can benefit from QR codes in your marketing and communications strategy, give us a call. We offer a start-to-finish service which includes:

Consultancy

You want to know just how QR codes can help, so we’ll look at your business to see how they can fit in to your way of doing things. If you love to experiment with new ways of connecting with your audience, that’s great, because we’re very creative here at QR Scotland and we know we haven’t had our best ideas yet.

Creative

We’ll supply QR codes for you that have been tested on a range of phones with a range of apps under a range of conditions. If necessary, we’ll design appropriate print material around your codes or provide mobile web pages and applications.

Track

We’ll track every scan, from every location either using our in-house system or feeding it through your analytics software so you can track it yourself.

Analyse

Knowing how your campaign performed is important. We collect the data and check it against benchmarks and expectations.

I-nigma - Fast, fully-featured, and available for most smartphone operating systems, including iOS, Android and Symbian

There are plenty of apps available for smartphones. Most are free. We recommend i-nigma which is available for iPhone, Android, Blackberry and Symbian.

How to get the app

1. Using your mobile phone, go to www.i-nigma.mobi

2. I-nigma will automatically identify your handset type, download and install i-nigma.

Or text the word i-nigma to: 07797 882325 (UK). You will get a text message with a link to the i-nigma software download site.

Other apps are available and the best way to find them is to search the store on your phone and download it.